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Colour psychology is a study of colours as a factor of human behaviour and decision making.

Colours are used in marketing to influence the perception of the buyer – certain colours increase appetite, influence emotions and increases brand credibility.

Below you will find an infographic from Iconic Fox. In it you will see a breakdown of how and why various brands have picked certain colours for their logos and corporate image.

Have a browse and educate yourself on how something simple as a colour can affect and impact your companies’ presence and influence future and current customer’s feeling towards your brand.

C: Digital Solutions

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